ShapeLine Review – Can it Fight Your Flab? By Pro Ven Probiotics.

Advertised as the first probiotic supplement that is proven to help people lose weight. Could ShapeLine by Pro-Ven be a real weight loss game changer. The press and media seem to think so. Find out what we think by reading our review.

Shapeline diet pill
The UK media (Daily Mail) ask if this pill can really fight your flab and help you lose weight without exercise or counting calories?

Good looking brand.
Made by a reputable company.
Some positive customer reviews.
Created by a microbiologist.

Not ideal if weight loss is your main reason for using.
Available to buy in UK only.
Reasonably expensive.

There is no doubt that ShapeLine is a great product. It has all the credentials and real clinical data on its side. If you are looking to take a probiotic supplement to improve your gut health and flora I would not hesitate to recommend Pro-Ven.

Sadly, if losing weight and shedding the belly fat is your main driver I would suggest an alternative (a dedicated weight loss supplement) product.

Recommendation Alternative: We have reviewed and rated many of the top diet pills available. Our recommendation is for PhenQ – a serious weight loss product that offers a multi faceted and natural approach.

What is ShapeLine

A probiotic supplement contains 50 billion strains of good bacteria per capsule.

It is said to help people lose weight and fight the flab by improving gut health by introducing billions of live bacteria.

The product is in capsule form – take one a day. The manufacturers also say there is no need to store it in the fridge.

Although the manufacturers (Pro-Ven) advise that the bacteria should be stable at room temperate it is always a good idea to store products such as these in the fridge, especially in tropical or warmer climates.

The product material mentions Lab4P Probiotics – which admittedly we have never heard of before.

The Most Complete Combination of Friendly Bacteria

The official website suggest that Shape Line offers the best example of a capsule containing ‘friendly bacteria’.

After our research we have discovered that Lab4, Lab4b and Lab4P are specific strains of probiotics developed for Pro-Ven.

The whole process is legitimate and the is the company responsible is also BRC approved, has ISO9000 and MHRA accreditations. It is also audited to cGMP (current Good Manufacturing Processes) by the FDA in the USA.

We have no doubts about the legitimacy of the company involved in producing ShapeLine and the quality of the ingredients in the capsule.

It can also aid digestion and improved the immune system.

It is available to buy in the UK from its own official website Pro-Ven Probiotics.

the capsule contains50 billion strains of good bacteria
50 billions strains of good bacteria for gut health

What are the Key Features of ShapeLine?

As mentioned above there are several direct and indirect features according to the manufacturers.

  • Very high dose of multi-strain friendly bacteria for gut health.
  • Clinically studied Lab4 friendly bacteria.
  • Can support a healthy immunity.
  • Can help to aid weight loss.

Who Makes ShapeLine?

ShapeLine is made by Pro-Ven Probiotics.

ProVen Probiotics
Unit 2 Christchurch Road
Baglan Industrial Park
Port Talbot
South Wales
SA12 7DJ

They are a UK based (Wales) company that specialize in producing high quality and research backed probiotic supplements.

Their target market appears to be the UK but they can ship all over the world to countries such as USA, Canada and Australia.

They have been in business since 1994 and do not appear to be subject to any negative press or wrong doing.

What are the Weight Loss Claims?

Nigel Plummer – the microbiologist largely responsible for the Pro-Ven probiotic says “Shapeline is the first of its kind to offer a real proven weight loss solution.”

He goes to say “A clinical study resulted in participants experiencing a weight reduction and waist size reduction. They also saw a significant decrease in BMI [body mass index] after taking just one capsule a day.”

The most successes were by people over 50. There were 440 participants and they were advised not to alter their diet or day to day routine.

How Does ShapeLine Work?

The ShapeLine formula consists of five strains of probiotics.

These five strains are the ‘good’ bacteria (or friendly bacteria) that have been shown to improve the health of the microbiome. The microbiome is the area of the gut where trillions of bacteria, fungi and viruses reside.

The good bacteria plays an important role in a healthy gut function, our immune system and our digestion.

The marketing people behind ShapeLine suggest that taking this pill can also help to fight the flab.

The Daily Mail article then went viral in January 2020 says that taking this one a day pill can have a remarkable effect on your waistline.

This was part of the headline – which in our view was at best hype and at worst bad advice.

The tablet that could help you lose the pounds without the need for calorie counting and without exercise.

Daily Mail 2020

Any kind of diet product that is used a weight management supplement is best used with a healthy diet and exercise regime of some sort.

What is in ShapeLine – Active Ingredients

The formula / ingredient profile is very good. Here are the active ingredients.

Vitamin D10μg200%
Vitamin C80mg100%
Lab4P Consortium
Lactobacillus acidophilus (CUL60)35.5b
Lactobacillus acidophilus (CUL21)
Bifidobacteria animalis subsp. lactis (CUL34)
Bifidobacteria bifidum (CUL20)16.5b
Lactobacillus plantarum (CUL66)


Here are the other ingredients included per capsule.

  • Lab4P Consortium (Lactobacillus acidophilus CUL60
  • Lactobacillus acidophilus CUL21
  • Lactobacillus plantarum CUL66
  • Lactoblactis CUL3
  • Bifidobacterium bifidum CUL20)
  • Vegetarian Capsule Shell
  • Ascorbic Acid (Vitamin C)
  • Zinc Citrate, Anti-caking Agents
  • Emulsifier (Acacia Gum)
  • Sucrose
  • Corn Starch
  • Medium Chain Triglycerides
  • Cholecalciferol (Vitamin D)
  • Cholecalciferol (Vitamin D), Antixidant (DL-Alpha Tocopherol)

We are not overly excited with the inclusion of corn starch

How to Take

There are 30 capsules per packet.

Take one capsule a day with a meal.

Any Side Effects Cause by Shapeline

If taken as recommended that no adverse reactions should be experienced.

There are, of course, the usual caveats that apply to all supplements such as…. do not take while pregnant or nursing. Do take if you start to feel unwell.

ShapeLine Reviews – Customer Feedback in the Press

ShapeLine is a fairly new slimming supplement. It gained lots of exposure by appearing in UK online newspaper the Daily Mail

The article was very much a sales article and promotional – but you cannot blame ProVen for this as they believe in their product and they want you to as well.

The article centres around Miranda Levy – a 50 something woman that was desperate to lose weight.

She had tried most things and … as luck would have it discovered ShapeLine.

As for ShapeLine customer reviews – other than the promotional material in the UK press we have not yet found any testimonials or positive / negative feedback.

Where to Buy ShapeLine?

At present, buying ShapeLine is limited to the UK and from the official Pro-Ven website.

At the time of this review (Jan 2020 since updated for 2021) the official Pro-Ven was in a state of disrepair and very slow. This may have been due to the demand created in the UK press (online newspaper Daily Mail).

In future it is likely that Boots, Holland and Barrett and Superdrug may stock and sell ShapeLine. This is along with some other independent UK chemists and health stores.

How Much Does it Cost?

One packet of ShapeLine is priced at £29.95. Each packet consists of 30 capsules – enough to last for 1 month.

There are price breaks and discounts for larger online orders. There is a buy 4 and get 6 bundle which costs £119.80 – this equates to £19.96 each.

There do not appear to be any ShapeLine coupon codes or discount vouchers.

Recommended Article: if your main aim to lose weight then we have compiled the guide of this years most effective diet and weight management products here


Can I buy ShapeLine in the United States?

The manufacturers are UK based and so predominantly sell ShapeLine to a UK customer base. The official website does however appear to making provisions for overseas markets (US, Canada, Australia).

Should I store ShapeLine in the fridge?

Although the manufacturers (Pro-Ven) advise that the bacteria should be stable at room temperate it is always a good idea to store products such as these in the fridge, especially in tropical or warmer climates.

Is ShapeLine suitable for vegans?

Yes, All Lab4 and Lab4b probiotic strains are both vegetarian and vegan friendly.

Is ShapeLine a weight loss pill?

Not really, although the manufacturers suggest that you can lose weight using their probiotic its main benefit is to provide a healthy gut flora and improve digestion and immune system.

About Eloise Bel

Eloise Bel (Certified Holistic Nutritionist & B.A. in Communications) Eloise is an experienced journalist with a strong grounding in holistic nutrition. She has an in-depth knowledge of the supplement industry and has been specializing in the weight loss sector since 2008. LinkedIn

Leave a Comment