GOING MAD

Spot one of Mad Hippie's skincare products and you can't help but notice the super adorable illustrations on their boxes and bottles. But don’t let the cute packaging fool you – Mad Hippie is anything but dippy when it comes to skincare.

Founders Dana and Sam Stewart started the company in 2009 after finding a gap in the market for chemical-free beauty products that help repair and prevent sun damage. The duo – former surfers who currently reside in Portland, Oregon – worked with a pharmacologist friend who helped develop all-natural creams and serums that are rich in all the right vitamins to improve skin and fight signs of aging.

Originally, the Stewarts created Mad Hippie for their brothers and sisters in the surfer community. But they soon realized that annoying hyper-pigmentation and fine lines weren’t just beach bum problems. So, they broadened their horizons with the aim of helping people who lived both on and off the beach. The most well-known Mad Hippie potion is the Vitamin C serum, said to brighten the complexion while “reducing the effects of photoaging”. The Face Cream boosts the production of collagen using ingredients like acai berry and coconut oil, while theFacial SPF contains avocado oil to hydrate and works in tandem with zinc oxide, which protects from the sun. All Mad Hippie products are free of paraben, sulfates, and petrochemicals and are completely cruelty-free. And that cute packaging? The airless pumps are 100% recyclable and the soy-based inks are environmentally sound.

MORE INFO: MadHippie.com