When organic cosmetics brand Juice Beauty learned that China required animal testing on all beauty products, they pulled out of the profitable Chinese market rather than give in to these unnecessary demands.
As a result, in 2013, PETA awarded Juice with their “Courage in Commerce Award” for choosing cruelty-free over the bottom line. They’ve since become a cult favorite brand for celebrities like Alicia Silverstone, Kate Hudson, and Gwyneth Paltrow, who tapped them to create her upcoming cosmetics line.
According to Juice Beauty, “our skin can absorb up to 60% of what is placed on it”.Therefore, it’s important to avoid products that might contain toxins or pesticides. Juice’s entire range is sustainably produced and is free of parabens and artificial dyes – the ingredients glossary on their website looks more like a smoothie recipe than a list of cosmetic additives. They use orange, coconut, and pomegranate juices to create custom formulas for shampoos and conditioners. The Green Apple collection utilizes the fruit’s naturally occurring alpha-hydroxy acid and Vitamins A and B to even out skin tone. And fans swear by the Stem Cellular Anti-Wrinkle collection, which mixes evening primrose and sacred lily to help soften fine lines. So committed to the eco-friendly cause, Juice Beauty (who is based in the Bay area) sources most of their ingredients on the west coast, which not only boosts the local economy but cuts down on fuel waste. (They even try to use solar-powered manufacturing when possible.) Additionally, Juice’s packaging is made from recycled paper and soy ink.