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FEED YOUR BRAIN is our phrase for everything we do to inspire and enable a healthier generation through learning and information. In our stores, we have Feed Your Brain menus, Feed Your Brain wallpaper and now we have our first online example – our Feed Your Brain blog!


>Winter Blues? Here Are Some Helpful Nutrients

snow covered Central ParkA large percentage of the population gets the winter blues, but believe it or not, changing the way you feel can be as simple as giving your body certain nutrients. When it is cold outside most eat more comfort food, like biscuits and gravy for breakfast, cream-based soups for dinner, and warm apple pie for dessert. Not to mention, coffee intake is increased because you want to sip on a hot beverage. Suddenly your body is being deprived of the nutrients it was getting all summer from your breakfast smoothie and veggie-loaded salads for dinner. These vitamins/minerals play a huge role in your mood. Plus, there are a few extra nutrients that can make you feel a little more positive that aren’t always easily consumed in the average diet.


  • Walnuts – Omega-3 fatty acids are essential for a happy brain. Not a walnut fan? No problem! Flax, chia, and hemp seeds are all great sources.
  • Apples – Apples are loaded with fiber to keep your energy levels steady. The great thing about apples is they can be packed in your briefcase, school bag, purse, etc. They are truly the most convenient fruit to eat.
  • Berries – Fresh berries help prevent the body from releasing cortisol, which is a hormone that affects your mood.
  • Lentils – These versatile pieces of yummy goodness are packed with folic acid, which is used to create serotonin. Lentils can be eaten plain or used in a wide variety of recipes. Other foods full of folic acid include leafy greens, black-eyed peas, oranges, oatmeal, and sunflower seeds.
  • Nutritional Yeast – Low levels of B12 are associated with depression. Non-vegans get B12 in a number of animal-derived foods, but there are few vegan sources. Nutritional yeast happens to be one of these rare treasured sources. It comes as a powder or flake form and tastes like cheese, so sprinkle it on everything from salads to steamed vegetables.
  • Bananas – Start your morning with a banana, and see how different you feel when you get to the office. Bananas contain high levels of tryptophan, which calms the nerves. It also has natural sugar for energy and potassium to fuel your brain. As a bonus, bananas are full of magnesium, which reduces anxiety and improves sleep patterns.
  • Herbs – Valerian root, St. John’s wart, lemon balm, rosemary, chamomile, and kratom are all recommended to help fight the winter blues.


Need an Easy Fix?

Are you always on the run, and just don’t have time to prepare meals 100 percent of the time? Maybe you are so busy in meetings or taking care of the kids all day that you are lucky to even eat lunch. Keep Organic Avenue’s Booster 6-Pack on-hand. One of these quick shots will supply you with vital nutrients your body needs to get through the day.

>Super-healthy Super Bowl Snacks

As game day approaches, many are looking forward to watching their favorite team crush the competition, or that pop star work it out during the halftime show. Others (us included) are anticipating the food they’ll enjoy during the festivities.

We’re well aware that traditional Super Bowl fare is not always the best for our bodies and can be an easy way to blow that New Year’s resolution. If you’re hosting the party, try to balance out the unhealthy staples with plant-based options that will be equally, if not more, pleasing to the palate. If you’re a guest, make sure to bring a healthy dish to stay in your personal end zone throughout each quarter. If you need a bit of recipe inspiration, below are four of our favorite game time noshes.


4-Ingredient Guacamole

Made from avocado, nature’s perfect food (fiber, healthy fat and protein), guacamole is our go-to. Stick to crudité instead of processed chips for dipping—red bell peppers, carrots, zucchini, etc. One of our favorite chip alternatives is peeled and sliced raw sweet potato (garnet or jewel varieties).



  • Flesh of 3 ripe avocados
  • Juice of 1 lime
  • 1 clove of minced garlic
  • ½ teaspoon of Himalayan pink or sea salt



  • Mash ingredients together in your favorite bowl.
  • Chill in the fridge for 30 minutes prior to serving.


Cauliflower & Almond Pizza  

This is an entirely plant-based version of the popular grain-alternative crust. Top with your favorite organic marinara sauce, cashew cheese and veggies. We love spinach, broccoli and sliced Kalamata olives on ours. Feel free to bake multiple crusts ahead of time and freeze them until game day.


Ingredients:Cauliflower Pizza

  • 1 pound cauliflower florets
  • 3 tablespoons ground flax seeds
  • 6 tablespoons water
  • ½ cup almond meal
  • ½ teaspoon Himalayan or sea salt
  • 1 teaspoon pizza seasoning (or a mix of dried garlic and oregano)



  • Preheat the oven to 400°F and line a baking sheet with parchment paper.
  • Place the cauliflower florets in a food processor and pulse until a rice-like texture is achieved.
  • Pour the cauliflower ‘rice’ into a pot, add enough water to cover, and bring to a boil.
  • Cover, reduce the heat and cook for 5 minutes.
  • Drain the liquid, and then lay the cooked cauliflower rice on the center of a dishtowel to cool.
  • In the meantime, mix together 2 tablespoons of ground flax seeds with 6 tablespoons of water in a small bowl to create an ‘egg.’ Let it thicken for 5 minutes.
  • Once the ‘rice’ has cooled, squeeze it in the dishtowel to remove all of the excess liquid.
  • Place the ‘rice’ in a large bowl, then add in the flax ‘egg’, the almond meal, the extra tablespoon of ground flaxseeds, salt, and pizza seasoning.
  • Stir well, and transfer to the baking sheet to shape into a crust.
  • Bake at 400°F for 30 minutes.
  • Flip the crust using an extra sheet of parchment, and bake for another 15 minutes.
  • Add your favorite pizza toppings and bake for 5-10 minutes longer.


Simple Vegan Chili

If you’re unable to make it to an OA store to pick up our popular Three Bean Chili, here’s a similar protein-packed recipe you can whip up in your own kitchen. Serve with your favorite whole grain or gluten-free bread.



  • 1 can pinto beans (15oz), drained
  • 1 can kidney beans (15oz), drained
  • 1 can (15oz) diced tomatoes
  • ½ onion, diced
  • 3 cloves garlic, minced
  • 1 red bell pepper, diced
  • 2 tablespoons coconut oil, melted
  • ¼ cup vegetable broth
  • 2 tablespoons chili powder
  • ½ teaspoon salt
  • ½ teaspoon pepper



  • In a large soup pot, sauté the onion, red bell pepper and garlic in the melted coconut oil.
  • Stir in the tomatoes, vegetable broth, chili powder, salt and pepper.
  • Reduce heat to medium and add the pinto and kidney beans.
  • Cook for at least 20 minutes, stirring occasionally.


Chocolate Chip Brownie Bliss

Super Bowl Sunday would not be complete without something sweet to celebrate, or help you forget, the outcome of the game. These are gluten-free brownies conveniently portioned in a muffin tin.



  • ½ cup coconut oil, melted
  • ¾ cup coconut sugar
  • 2 tablespoons ground flax seeds
  • 6 tablespoons water
  • 1 teaspoon vanilla extract
  • ¾ teaspoon baking powder
  • ¼ teaspoon Himalayan or sea salt
  • ½ cup cacao powder
  • ¾ cup all-purpose gluten-free flour (we like Bob’s Red Mill)
  • ½ cup dark chocolate chips



  • Preheat oven to 350°F and coat an 8-cup muffin tin with coconut oil, or use paper liners.
  • Mix together 2 tablespoons of ground flax seeds with 6 tablespoons of water in a small bowl to create an ‘egg.’ Let it thicken for 5 minutes.
  • In a large bowl, whisk together the melted coconut oil, flax ‘egg’, coconut sugar, vanilla, baking powder, salt and cacao powder. Add the flour, and then fold in the chocolate chips.
  • Scoop batter evenly into each cup of the muffin tin until 3/4 full.
  • Bake at 350°F for 22-26 minutes.
  • Remove from oven and let the brownies cool in the tin for 5 minutes before transferring to a cooling rack.

>Benefits of a Juice Cleanse

Some people hear the term “juice cleanse,” and either assume it is a fad or it is the same thing as fasting. Neither assumption is true. Unlike a fast that deprives your system of essential nutrients, a juice cleanse fills you with antioxidants and leaves you healthier than when you started. You probably know at least one person who is constantly raving about their latest cleanse, which has you interested, but you are still wondering why the process is so beneficial. Below are a few benefits you have to look forward to.


Break Unhealthy HabitsLove fast juices and booster shot

One of the reasons juice cleanses are commonly done prior to a healthy lifestyle change is because they help break bad eating habits. Food takes approximately 18 hours to flow through your system. A juice cleanse rids your body of that refined sugar you just can’t get enough of. You will end the cleanse with increased awareness of your food selections, and how they make you feel.


Increased Energy

You may expect to be dragging on a juice cleanse, but you will be pleasantly surprised at how energized you will feel. Understand that if your system is really toxic, you will likely feel sluggish on the second day. This is a good thing! Your liver is moving toxins out of your body. By day three, you will feel amazing with  a ton of energy to burn. This is a great jumpstart to a new fitness routine.

Greens tend to boost energy levels the most, which is why the Go Green cleanse at Organic Avenue is so popular.


Healthy Hair and Radiant Complexion

When your system is full of toxins it isn’t able to reap the full benefits of healthy fruits and veggies you may already be eating every day. Those essential nutrients that are digested are used where they are needed most. Trace amounts left over are shared with “less vital” elements, like your skin, hair, and nails.

A juice cleanse gives your body a tune-up and cleans out the toxins, so nutrients are then able to be used to their full potential. This means you will have glowing skin, shiny hair, and strong nails.


Other Benefits

Although the above benefits are the ones most people can’t stop talking about, a juice cleanse returns a ton of other benefits, such as:

  • Improved sleep patterns
  • Increased mental clarity
  • A regulated, nourished colon
  • Reduced allergies
  • Balanced nervous system
  • Harmonized cellular biochemistry
  • Breathing feels fuller, deeper, and easier
  • Brightened eyes
  • Increased confidence and control over appetite
  • Reduced risk for disease, when done routinely

>Why New Yorkers Are in Extra Need of a Juice Cleanse

Grand Central Station in New York CityIt does not matter if you live on a beach, in a forest, or on the side of a mountain, you will benefit from doing a juice cleanse. However, if you live in New York, and aren’t already doing routine juice cleanses, your body is long overdue. Living in the city essentially turns juice cleansing into more of a need because you are exposed to more toxins and live in a more stressful environment.



You probably try to block out the fact that you are constantly exposed to germs from people traveling to the Big Apple from around the world every day. Of course, New Yorkers have their own germs, too! It’s not fair to only blame the tourists. If you were born and raised here, then you probably don’t dwell on this much, but if you have relocated to the city, there is a chance you wore gloves everywhere you went for a year. Just the thought of how many people touch the stairway railing, taxi door handle, or anything else here is cringe-worthy. Your skin absorbs a lot more than you might realize, so touching a handle just held by someone recently held money, had a cigarette, and shook hands with someone else that just used the bathroom and didn’t wash their hands is pretty creepy, if you think about it! You need a cleanse to get these germs out of your system.


Air Quality

According to NYC Environmental Protection, air quality alone contributes to 6 percent of annual deaths of residents. Yes, 6 percent! Pretty scary, right? Face it, this is not a city that is ever going to be smiled upon by Mother Nature. Some of the leading air pollutants here include nitrogen oxide, elemental carbon, fine particle matter, ozone, and sulfur dioxide.

More than one billion gallons of heating oil are burned by New Yorkers every year. This accounts for 14 percent of all fine particle matter in the air, which contributes to cardiac and respiratory diseases. Construction sites are everywhere you look, creating dust and debris that become airborne. This means you breathe these particles in, and don’t bother holding your breath, because it is landing on your skin, too. When you are living in a place where you deal with poor air quality every day, you need a  cleanse more than anyone.



The person living in a small coastal town where time seems to move at its own pace, is not wondering if they are going to be hit by a taxi or a bike messenger every time they step off the curb. Regardless what you do for work, just living here is stressful. Every day, you deal with crowds in the subway station, lines at the café, and far too many umbrellas to dodge on the sidewalks at the first drop of rain.

Stress promotes the production of cortisol, a hormone that is secreted by your adrenal glands. Since you deal with a stressful environment all day long, your body never has time to appreciate a relaxation response. Prolonged levels of cortisol in your bloodstream have a ton of negative effects, including:

  • Decreased bone density
  • Higher blood pressure
  • Lowered immunity
  • Reduced inflammatory response
  • Decreased muscle tissue
  • Imbalanced blood sugar levels
  • Suppressed thyroid function
  • Impaired cognitive performance
  • Increased abdominal fat


A juice cleanse, such as our Love Fast cleanse will help repair the damage being done by the stressful environment. You will feel more balanced and light. Not to mention, you will actually think twice about reaching for sugary snacks and caffeine all day, which takes your blood sugar on a rollercoaster ride. Try a cleanse once, and you will be hooked for life, because you will feel healthy from the inside-out.

>New Year, New You: Stealing Time to Exercise

Busy people Walking Up StairsEvery day, you say you are going to find time to hit the gym, but another day passes and you end up feeling disappointed again. People might say you need to make time to exercise, but some schedules are just too packed. It’s not that you procrastinate or don’t have your priorities straight. You simply have an overfilled schedule right now. Of course, you want to try to squeeze in a few workouts every week, but on those days where you have to practically pencil in time to make a cup of tea, you need to get a little creative with your exercise agenda.


  • Calf Raise – Whether you are standing in line at the grocery store or waiting for the bus, you can rise up on your toes and lower back down. If you have decent balance, do this on one foot. This is a great one for while you are washing dishes, too!
  • Bike Pedals – You can buy a biking device that simply has the pedals. It will easily fit under your desk. You can essentially bike all day long while you are working.
  • Anytime Squats – Rather than stand there looking in the mirror while you brush your teeth, do a few squats. Waiting for your oatmeal to cook or smoothie to blend? Do squats! Speaking of smoothies, the Berry Blast smoothie from Organic Avenue is packed with antioxidants and is an energizing meal replacement.
  • Take the Stairs – When you look at the stairs, and think about skipping the elevator every day, actually do it!
  • Flexing Fun – Isolating and flexing targeted muscles burns calories and strengthens muscles. It doesn’t matter if you flex your abs, butt, triceps, or shoulders; just pick an area and focus on it. You can do this anywhere, all day long.
  • Morning Jacks – Start your day with jumping jacks as soon as you get out of bed. It will wake you up and jumpstart your metabolism.

>How Often Should I Do a Juice Cleanse?

If you have recently been introduced to the juice cleanse topic, you are probably filled with a long list of questions. The process can be intimidating because it is something new, but also very exciting because you know you are doing something good for your body, and you feel amazing when you are done. The one question that almost everyone asks is, “How often should I do a juice cleanse?” To be honest, there is not a universal answer. Every person has unique needs and goals.


1-day Love Deep cleanse juices and booster shotWhy Do a Juice Cleanse?

It is important to first understand why juice cleansing is beneficial. Many people do one simply because everyone else is, but you will appreciate the experience more, if you understand what is happening inside your body.

Toxins in your water, food, and air enter your body faster than you are able to eliminate them. A juice cleanse encourages your digestive system to eliminate wastes and toxins. The raw ingredients in the juices support this natural process and leave you with strengthened immunity, improved metabolism, mental clarity, increased energy, normalized blood pressure, reduced allergies, and a healthy glow.


How Often Should You Cleanse

As long as you are consuming organic, cold-pressed juices, like our Love Deep cleanse, you can do one every month as a routine tune-up for your body. If you are looking to make a healthy lifestyle change, a juice cleanse is a great boost to start with. You won’t have to deal with continuous sugar cravings and you will end the cleanse feeling more aware of what you put in your body. However after you see firsthand how great you feel, you will want to do them more frequently. Some people do them seasonally or bi-annually. Learn to listen to your body, and you will know when you need another one.

>Green Juice Crushes The Urge To Overeat

New Year’s brings us bowl games, a new blast of Artic air, and inevitably long resolution lists that sometimes include green juices. No other resolution lands on more lists more than the vow to lose weight. How do we accomplish the seemingly impossible of losing weight? The best way to lose weight involves closely monitoring your diet. For those who prefer direct language, losing weight means crushing the urge to overeat.

Sweet GreensWhat Is Green Juice?

Green juice comes in many forms, depending on the flavor profile preferences of the person drinking the nutritious concoction. The juices include both fruits and vegetables rich in antioxidants, as well as replete with vitamins and minerals.

Benefits of Green Juices

Adhering to a green juices regimen produces a number of health benefits. Green juices suppress appetite by supplying the body with the vitamins and minerals it needs to create energy. The fruits and vegetables that comprise this weight loss meal produce antioxidants and phytochemicals that bolster your immune system. Copious amounts of fiber ensure a healthy digestive system. Considerable research results conclude that adhering to a green juices regimen strengthens bones and creates a glowing complexion. Some researchers have also linked the green fruit and vegetable drink to reducing the incidence of cancer, strokes, and heart disease. You reap the health benefits of green juices in only one serving.

The Best Time for Green Juices

Following a green juices diet represents just one element of losing weight. You also need to know when to drink the high energy concoction. Start your day with one serving of the green juices to increase energy levels and receive your daily dose of vitamins and minerals. For appetite supression, make the drink one hour before meals. Health food experts recommend drinking green juices immediately after you blend the ingredients to maximize the health benefits. Once fruit and vegetable juices interact with oxygen, the nutritional values quickly decrease.


Looking for DIY green juice? Consider this simple recipe:

4 Shucked Celery Stalks

1 Cucumber

2 Green Apples

6 Kale Leaves

1-Inch Piece Fresh Ginger

1/2 Peeled Lemon

With a food processor and fine blade, blend the ingredients for about 20 seconds to ensure the lemon juice soaks the rest of the ingredients.

Start your green juices regimen today to crush the urge to overeat. After a few months, expect your friends to be green with envy at your weight loss.

>The Most Important New Year’s Resolution: Easy Cleanse Your Body

After the eggnog assaults and punishing body blows caused by champagne, rich foods, and generally things we only put in our digestive systems once a year, the time arrives to rejuvenate your body. How do you accomplish that: by detoxing the impurities in your digestive system, with the help of an easy cleanse.

Not So Fastlove fast cleanse

Some people believe shunning all foods for a short period expunges the poisons that infiltrated our systems during the holidays. Fasting may work for the occasional Buddhist monk, but a detox diet that replenishes diminished vitamin and mineral levels does a much better job, sans the chanting and burning incense. However, you can perform an easy juice cleanse on your body and eliminate the need to eat detox diet foods that make you cringe.

What an Easy Cleanse Does

An easy cleanse produces a more effective digestive system. It does a great job of moving undigested waste through the digestive labyrinth and hence, cleanses the digestive system for the absorption of vital nutrients. Undigested waste creates a fertile breeding ground for bacteria to grow and illnesses to spread. The new and improved digestive system ensures regularity by preventing painful constipation and gas build-ups.

The Positive Effects of an Easy Cleanse

The nutrient absorption benefit from an easy cleanse produces several positive outcomes. Instead of your body using energy to force out undigested waste, your body channels the unused energy to other parts of the body. You enjoy enhanced blood circulation that allows for a significant boost in energy. An easy cleanse also improves your concentration by releasing toxins. Many medical studies demonstrate that cleansing jump starts weight loss, as well as increases fertility. Cleansing eliminates many of the toxins that adversely impact egg development. A large number of naturopaths encourage both partners to receive an easy cleanse before they attempt conception.

The Greatest Easy Cleanse Gift of All

So, none of the aforementioned benefits of an easy cleanse stirs you enough to take action. Well, how about the difference between life and death? All of the toxins that you eat and drink end up in the gastrointestinal system, where they can cause the development of cysts, polyps, and cancerous growths. An easy cleanse performed once per year can make the difference between living a vibrant life and succumbing to debilitating colon cancer.

An easy cleanse should be on every New Year’s resolution list. Some people like to wait until spring, when the fresh air and chirping birds signal the start of renewal. Make sure you spring into your season of renewal by getting an easy cleanse.

>Picking Yourself Up After A Resolution Setback

ice cream  with sprinklesDuring the first week or two of the New Year, folks are usually enthusiastic about implementing their New Year’s resolutions and sticking to them. While some are able to follow through with new behaviors for the time being, others, when faced with challenges, may fall off the wagon and quickly fall back into to old habits and patterns.

Many resolutions are rooted in dietary changes. This is a true challenge. After all, we live in a culture that is bombarded with images of unhealthy processed food. Plus, many of our social situations put us in positions where healthy choices aren’t always an option.

However, fear not!  Your healthy-eating goals are obtainable. With such an abundance of information available on healthy eating right now, connecting to this information and being conscious about food choices is easier than ever before.

The first key to success is recognizing that it’s impossible to be ‘perfect’ all the time. It is possible to achieve our goals – despite one or more ‘setbacks.’

Give Yourself Permission

Let’s say your resolution is to stop eating processed sugar. You find yourself at a birthday party with a plate of brownies that you know are made with white flour and refined sugar. You have a choice. You can either pass on the brownies or consciously choose to enjoy one.

Both options are okay, as long as the one brownie doesn’t open the gate to overindulging.  After you enjoy the treat (slowly, tasting each bite), pause. Picture your long-term goal, and what you look and feel like, both externally and internally, once you’ve achieved it. Use this visualization to get back on track. It’s important to look past instant gratification and picture what the road looks like after the initial satisfaction. Then ask yourself, is a second brownie really worth it? A social situation like this one is also a good learning experience on how to plan ahead next time, bringing a healthier dessert that both you and the other guests will enjoy.

Make It a Team Effort

Gaining the support of those around you can also help to get you back on track regarding your resolutions. Consider recruiting a friend or family member (or a group!) to join you on this new dietary regimen. Accountability will make you more likely to stick to the plan. Plus, it’s more fun to have partners-in-crime to bounce meal plans off of, share recipes and enjoy healthy food with. In addition to cooking in (and frequenting Organic Avenue), try new restaurants that feature high-quality ingredients and plant-based options. Eating out is more fun in a group! These tactics will allow you to integrate your dietary resolution(s) into your social life, so you’re empowered to eat out without being tempted to throw in the towel.

The Power of Forgiveness

Even if you’ve practiced positive visualization or gained support of others, you will still undoubtedly find yourself in stressful and emotional situations throughout the year. During these challenging times, instead of beating yourself up about ‘messing up’ or ‘failing,’ acknowledge what took place, and move on. Don’t adopt the mentality; “I already ate one bad thing, so I’ll just eat junk food for the rest of the day.” Instead, change your focus and do something else that doesn’t involve food. Take a walk around the block, write down what’s stressing you in a journal, call the friend that you’ve been meaning to get in touch with, have a dance party in your room to your favorite song— find any positive outlet to express the underlying emotion triggering the food craving. Once you begin to deal with the root cause, you’ll feel empowered to stick to the healthier eating plan. Above all else—be kind to yourself. After all, you’re human. Forgive yourself—and when you’re ready, get back on track.

>How to Pick Lasting Resolutions

New Year resolutions on post-itsThe start of a new year is always exciting. The prospect of a clean slate, a fresh start if you will, is something most people look forward to. But before we can look forward, it is important to look back and reflect on what we did and didn’t achieve throughout the past year.

Unfortunately, for most of us, our New Year’s resolutions do not end in success. With only an estimated 8% of folks achieving their goals by year end , the numbers are stacked against us. Why? Because the majority of us do not know how to properly make a resolution.

So what’s your New Year’s resolution? Do you want to lose weight? Or maybe quit smoking? Do you want to drink less? While all of these resolutions are rooted in healthy intentions, do they actually matter to you? Or are they more should’s such as, “I should lose weight and quit smoking and drink less.” Should’s don’t make very good resolutions.

The most important step in achieving your New Year’s resolution is picking to work on something that actually matters to you. According to Stanford University psychologist Kelly McGonigal,“ the best resolutions are ones that strengthen something you already are, but you may not have been fully investing in.”

Perhaps instead of wanting to look good in a bikini, you should aim to keep up with your kids on the next family vacation. The key is to be specific about why something matters to you and then ask yourself what steps you need to take in order to achieve your goals.

Think about the different parts of your life – relationships, career, nutrition, physical activity, spirituality, finances, creativity, etc. – and write down how satisfied you are with each of these aspects. Is there an area that sticks out that may need some work? Identify one small step you can take towards improving this aspect of your life and you have just given yourself an achievable resolution.

Resolutions, intentions, and goals are not just for January 1st. It’s never the wrong time to set a resolution. To improve your odds of success, tackle one thing at a time, reward your accomplishments in a healthy fashion and build off of your achievements.

Want to learn more about achieving and keeping your New Year’s Resolutions? Attend our Wellness Workshop on Tuesday, January 13th at our store at 254 Park Ave S, New York, NY 10010 (21st Street).