Organic Avenue


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FEED YOUR BRAIN is our phrase for everything we do to inspire and enable a healthier generation through learning and information. In our stores, we have Feed Your Brain menus, Feed Your Brain wallpaper and now we have our first online example – our Feed Your Brain blog!


>Got a Hangover? Here’s Your Cure


Fresh, raw Coconut Water is nature’s sports drink—our go-to for summer hydration. It is simply the sweet, clear liquid is poured out of a cracked young Thai coconut into one of our bottles.

Due to its high potassium and mineral content, coconut water assists in regulating the body’s fluids—perfect for electrolyte restoration post-workout or after working up a poolside sweat this summer.

If you drink too much at a summer party, try coconut water as an organic hangover remedy. Alcohol inhibits the pituitary secretion of anti-diuretic hormone (ADH), prompting the body to eliminate more fluid than it normally would, resulting in dehydration. Coconut water quickly replenishes electrolytes lost from alcohol consumption.

It’s difficult to dispute coconut water’s ultra-hydrating properties, as it was reportedly given intravenously to people during World War II when regular IV saline solution was unavailable.

In recent years, coconut water has become somewhat of a phenomenon, as a variety of brands have popped up in markets and grocery stores everywhere. However, much of what’s out there is heat pasteurized and/or contains additives and preservatives to give it a super-long shelf life (in turn, damaging nutrients). If it doesn’t require refrigeration, don’t trust it!

However, if you happen to come across pink coconut water this summer, there’s no cause for concern. This is a natural enzymatic reaction that occurs if the coconut is high in phenols, or antioxidants—meaning extra-healthy cells for you!